Good campaigns run by local people can make make a difference.
You need to ensure your aims and objectives are clear and concise.
SMART - Specific, Measurable, Achievable, Realistic and Time-bound
Gather accurate information and evidence to support your case.
Examples include personal stories, questionnaires and surveys, good practice examples and relevant local or national statistics.
Timing is important, find out when to start influencing the decision makers.
Lobbying your local council. You can influence your council in a number of ways:
Contact your local Councillor. Use the Opposition. Use the Local Paper. Submit a Petition: Lobby the Leader, Executive and Cabinet, and use your local MP Locally and Nationally.
Use local media. When it works well, local media can be extremely useful in advertising your campaign to a wider audience. It can influence key decisions made by a range of people including, local councillors, MPs, business people and even help change public opinion.
It’s all in the first sentence – you need to sum up as much of your story in one sentence as possible and answer the questions: who, what, when, where, why and how. This is a great way to check if your story is news. If you can't sum it up concisely in a few lines of text, then perhaps it's not a news story.
Have a good sound bite. You can either put this in a quote in a press release. It can capture the imagination and get you more coverage and impact.
Letters to the editor. The letters to the editor pages are some of the best read pages in local papers. If you do send a letter, brief friends and colleagues so that when your letter is printed, they can respond and keep the story going. If the newspaper receives a number of letters on one issue, then it might prompt them to do a news item or a feature.
Phone-ins.These are the radio equivalent of letters to the editor.
Some great ideas here. If you are chomping at the bit to be doing something about the cuts, then there is plenty here for you to choose from!
Campaign stunts are effective way of getting media and public attention.
Sunday, 7 November 2010
Some campaign ideas
In a brilliant post on the Mother of Shrek blog, the writer gives us a few good campaign ideas: