He is sticking to a policy commitment he made before the economic crash when growth figures were still rosy. He said: "It's time we admitted that there's more to life than money and it's time we focused not just on GDP but on GWB – general wellbeing."
Speaking at the Google Zeitgeist Europe conference, he added: "Wellbeing can't be measured by money or traded in markets. It's about the beauty of our surroundings, the quality of our culture and, above all, the strength of our relationships. Improving our society's sense of wellbeing is, I believe, the central political challenge of our times."
He's kidding right? He wants to focus on wellbeing while slashing services and benefits that people rely on, forcing millions into poverty and misery. He and his enforcer Mr Osborne spend every day telling us the deficit is everything, that people should be in paid work, that earning is key, while then saying that there's more to life than money?
So Mr Prime minister, is you really believe this will you giving away your millions to ensure that the poor can stop focusing on money and just be happy? Somehow I suspect not.